Photography to be used for recruitment purposes for the Girls on the Run 2020 Fall season. These photos supported a variety of materials that communicated the flexible nature of the upcoming Fall 2020 Girls on the Run season, which may include both virtual and in-person components. Due to the largely unknown nature of the upcoming season, some councils may offer a completely virtual season or a semi-in-person option including mask-wearing and social distancing measures. Due to the unprecedented nature of the COVID-19 virus, no previous Girls on the Run photography appropriately reflected what the Fall season may look like. This photography helped to more accurately capture the flexible nature of this season and show sites, coaches, girls and parents that Girls on the Run prioritizes safety.

 

Photography used for:

• Site Recruitment

• Coach Recruitment

• Girl Recruitment

 

Role: Art Direction and Production

 

Photographer: Kim Hummel, Photography Assistant: Rachel Pinkston, Creative Services Manager: Jessica Willard