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Lowes Foods

Brown Bag Campaign

To promote healthy living in the new year, we strategically ran a promotional campaign to encourage our guests to buy our Brown Bag private label brand items, which are full of the good stuff and none of the junk. Artificial flavors, artificial preservatives, artificial sweeteners, synthetic colors, high fructose corn syrup, MSG and hydrogenated oils have no business being in our food. What better way to help our guests remember that Brown Bag Means No Junk than with a fun abbreviation? BroBaMeNoJu - unique, silly, memorable - everything our brand aims to be!

 

Deliverables included:

  • Emailer

  • Social Media Posts

  • Digital Ad Pages

  • Homepage Banner

  • Landing page Banner

  • Price Signs

  • Ad Racks

  • Wing Racks

  • Fuel Posters

  • Display Signs

  • Billboard Marquee

 

Role: Graphic Design

 

Creative & Branding Senior Manager: Anne Gooden, Marketing Coordinator: Lydia Shoffner, Print Marketing Manager: Madison Wagner, Digital Marketing Manager: Tracy Grogan, Digital Marketing Coordinator: Deonte Monroe, Agency Direction: Walrus

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