Hostess Snacks wanted social media posts that appealed to their target audience, millennial moms. So to get them interested in snack cakes, we created strategic, shareable and relevant posts that got their attention by creating content that capitalized on trending topics, current events, memes and challenges that were relevant and relatable to them.

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Role: Design and Art Direction

 

Highlights: Over the first four months after becoming the lead designer, engagement increased by 16% and likes increased by 19%. Including the highest performing post in the history of their social media presence with over 200K impressions.

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Media Coverage: Mashable

 

CD: Buffy McCoy Kelly, Social Media Specialist: Rachel Young,

Account Executive: Scott LaRue, Agency: Tattoo Projects